As with any approach, the first step is to undertake research. Choose the platform you wish to focus your efforts on first.You can always branch out to other platforms later, but if you’re just getting started, stay with one for now. In an ideal world, your organisation would already be a part of this network or be working to become one.
If you’re not sure where to begin, social listening can help you figure out where people are talking about your company and brand, as well as which platforms have the most influential voices in your industry.
Look into the types of influencers you’re interested in during your research step. Are you going after celebrities who have a significant following? Or microinfluencers, those with fewer than 2000 followers? Perhaps anything with 5–10k followers will suit you better. What you choose to focus on will decide your budget.
Because compensation for different sorts of influencers varies widely, look into average rates for those influencers. Microinfluencers are usually focused on a few topics and are prepared to take gifts. Some microinfluencers work for themselves, while others work for a firm or network. Larger clients and celebrities, on the other hand, may demand payment and may use a talent agency.