The creative elements play a crucial role in communicating objectives of a business. Communication is highly effective when business objectives are in sync with visual aesthetics. It takes only matter of seconds for an audience to connect itself with a logo, brand and design. Logos are regarded as face of a product, service or business. There are several products of which people might not remember the name, but they can easily identify the product by its logo. Logos should be attractive, appealing and convey the idea of a product or business; in simple terms, logo identifies a business or product in its simplest form. Animation makes the logo and the brand come alive while at the same time connects their consumer base to the brand.
The role of graphic design in social media marketing is of utmost value. While marketing a brand on social media platform, graphics enhance brand recognition, brand awareness, stands out a business from its competitors, attracts traffic to their social media account and website, develop a connection between a brand and their clients.