Do you want to build fruitful relations with the media and examine and look through your activities and conversations about your industry and competitors across print, broadcast, online and social media? Then you have landed at the right place. PR activities build your name during the entire communication life-cycle of your brand with media and influencers.
1. External Communications – Messages publicized to external audiences through paid, owned, or earned media.
2. Internal Communications – Planned messages communicated to employees through several communication channels, namely newsletters, bulletin boards, payroll stuffers, posters, etc.
3. Media Relations – Advisedly planned and executed messages are propagated to designated media to further the interest of an individual and organization without any special payment to the media. Finding and connecting with journalists and influencers to escalate messages is what media relations rely on.
4. Paid Advertising – Development, purchase, and placement of deliberately planned and executed messages in elected print, broadcast, online or social media to further the interest of an organization or an individual.
5. Corporate Social Responsibility (CSR) – Corporation’s obligations and responsibilities to communities are acknowledged by making monetary and resource contributions to charitable organizations.
6. Corporate Sponsorship – By allocating corporate resources for dispensing support to an event or cause in return for a chance to enhance goodwill, product image, and sales.
7. Promotion – Stimulating interest in a person, product, organization, or cause by using methods of events, promos, ads, and stunts.
8. Press Releases – Because of the relevance/importance to the community or the media outlet’s audiences, information about an organization, person, issue, or cause is broadcasted in the news media.
Press coverage is the most often employed public relations activity for reaching an extensive range of clients. Public relations professionals employ print and broadcast media to disseminate information about the organization and its services. Experts create a storyline and collect all necessary details about the company, which they then advertise to various media outlets such as television, radio, newspapers, magazines, the internet, etc.
To control the flow of information between the organization and its audience, the organizations utilize various media relations tools like press kits, audio recordings, video recordings, internet press rooms, matte releases, newsletters, corporate social responsibility, and so on.