Managing customer relationship is crucial for all kinds of businesses. Customer Relationship Management (CRM) system is a software for managing the relations of a business with its customers. Customer relationship management software focuses on customer retention and ultimately drives sales growth. With CRM, you can learn more about your target audience and how you can gratify their needs. Importance of customer relationship management is that it assists in managing a company’s interaction with its current and potential customers and the same time, compile data from a range of different communication channels such as telephone, e-mail, social media, company’s website, live chat, marketing materials.

Lead management system is a set of methodologies and practices to facilitate new leads or clientele through outgoing consumer advertising and responses to respective advertising and marketing. Management of generated lead is crucial as the more lead you generate, more confusion occurs which ultimately leads to missed follow-ups and no lead engagement. With lead management, you can figure out why a specific lead is not interested in your product or company.