Impact of BJP’s Social Media Strategy on Indian Politics

Social Media is gripping and an effective way to interact with the internet generation. Anything that has to spread out on a big spectrum should be released on social media platforms. The success of BJP’s online campaign in 2014 Lok Sabha election is a phenomenal example of it. By the time, any party could think of using social media as a platform, …

Facebook Marketing in Lucknow

What is marketing? If you ask this basic question to any small (or big) business house in Lucknow, they might reply you something like,’ distributing pamphlet’; ‘word of mouth publicity’; ‘newspaper advertisement’, etc.,. But these are just ways of reaching to a niche segment of the society. What is Facebook Marketing? Facebook Marketing is a trend and a break-through in …

Why PPC advertising is important for your business growth.

Today in the digital marketing world, pay-per-click is one of the important ways to success. Pay-Per-Click offers a cost-effective way to promote an online advertisement. PPC (pay per click advertising) is a necessary component for a complete and successful digital marketing campaign and commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). Many small business …

Essential Ways To Promote Your Business Digitally.

The heart of any business success lies in its marketing and most aspects of business depend on successful marketing. The overall marketing covers advertising, public relations, promotions and sales. When we talk about Digital Marketing, it is not just about Social Media. Not, at all. Digital marketing is an umbrella word which is the marketing of products or services using …

Things to consider while naming a business.

Naming of a business is one of the most significant and first decisions which startups make.  When deciding what to call your company, there are plenty of answers but also it should fit with your particular type of business. What’s in a name? A name can help separate you from competitors and reinforce your company’s image and represent you & …

How social media is important for Politics?

  WHAT IS SOCIAL MEDIA? Social media is very impactful when we talk about politics; it has changed the political landscape a bit in the last couple of decades. Social media has played a vital role in this transformation. As it allows the politicians to circumvent the traditional method of reaching voters through paid advertisement and earning media. The use …

Social Media for Individuals

Social Media for Individuals

Social media are computer mediated technologies that allow the creating and sharing of information, ideas,career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition.Social media enhance the communication of news, ideas, facts, feelings, and references between individuals. Impact of social networking site on …

Trends in social media

Trends in Social Media

Social media is at buzz now a days, Social trends can be defined as any type of activity that is participated in by society as a whole. Social trends are constantly changing, and many companies use their ability to anticipate the social change as part of their business marketing campaign. Some of these trends are- 1. Less is more, better is …