Brand is a philosophical concept where the customer builds an emotional connection with a product or service. Brand identity is the visual component of a brand that represents ideas. Building a brand is not something that you need to do one time; consistency is the key in creating and maintaining your brand identity. Brand identity design includes logo designing, logo animation, packaging, Unique Selling Proposition (USP).
Logos are regarded as face of a product, service or business. There are several products of which people might not remember the name, but they can easily identify the product by its logo. Logos should be attractive, appealing and convey the idea of the product or business; in simple terms, logo identifies a business or product in its simplest form. When a business has a strong image, just by the logo or packaging of a product, it can be connected with its brand, even by a kid. When you see an apple from which a bite has been taken, you know it’s the Apple brand. Coca-cola, Thumbs Up, Nike, Puma are names of a few companies with strong brand image.