As the competition is increasing with entry of various companies in the same industry, organizations are finding alternatives to reach out to their customers.
Social media platforms have become favorite places for businesses to interact with their customers.
Now one such text-based platform is in rising demand in the market, that is, Whatsapp.
Whatsapp has more users than Instagram and Linkedin and its audience keeps on growing.
It has become the most popular messaging platform in the world and it allows you to stay connected with your customers because more than half of the users find the app accessible and use it daily.
Let’s find out how you can use Whatsapp to reach out more and grow your business.
Social media platforms have become favorite places for businesses to interact with their customers.
Now one such text-based platform is in rising demand in the market, that is, Whatsapp.
Whatsapp has more users than Instagram and Linkedin and its audience keeps on growing.
It has become the most popular messaging platform in the world and it allows you to stay connected with your customers because more than half of the users find the app accessible and use it daily.
Let’s find out how you can use Whatsapp to reach out more and grow your business.
What is Whatsapp Marketing?
Whatsapp marketing refers to promoting products and services through this platform, i.e. Whatsapp.
The app is widely used to communicate with friends and family, therefore, businesses can use it to provide information about their products and solve client’s queries.
It helps in creating personalized experience for the customers when you share your special offers or new launch of your product with them.
Whatsapp is an authorized platform unlike any other platform that shares fraud or scam messages, whatsapp is known for its genuine and authentic interface, this is the reason why it has built trust in its customers.
To start your journey with whatsapp marketing, you need to first create your business account.
Proceeding with your business account, you need to identify your target audience.
Firstly, you need to identify how you want to communicate to your customers, maybe you want them to know about your product details, or you want to solve their queries.
Segmentation of the audience is important to understand how you will customize the notifications that are sent to your customers.
This way, whatsapp marketing benefits you in promoting your services, increasing sales and revenue and building brand authenticity.
The app is widely used to communicate with friends and family, therefore, businesses can use it to provide information about their products and solve client’s queries.
It helps in creating personalized experience for the customers when you share your special offers or new launch of your product with them.
Whatsapp is an authorized platform unlike any other platform that shares fraud or scam messages, whatsapp is known for its genuine and authentic interface, this is the reason why it has built trust in its customers.
To start your journey with whatsapp marketing, you need to first create your business account.
Proceeding with your business account, you need to identify your target audience.
Firstly, you need to identify how you want to communicate to your customers, maybe you want them to know about your product details, or you want to solve their queries.
Segmentation of the audience is important to understand how you will customize the notifications that are sent to your customers.
This way, whatsapp marketing benefits you in promoting your services, increasing sales and revenue and building brand authenticity.
Whatsapp Marketing Strategy
Successful WhatsApp Marketing Strategy of Companies
Netflix
Netflix ran a campaign in 2019 named ‘I Am In’, that sent personal recommendations of movies through whatsapp notification.
The goal of this campaign was to remain connected with the users who canceled their Netflix subscriptions.
It was a successful initiative and Netflix was able to retain its inactive users.
The goal of this campaign was to remain connected with the users who canceled their Netflix subscriptions.
It was a successful initiative and Netflix was able to retain its inactive users.
Flipkart
Flipkart launched a campaign named ‘Big Billion Days’ with the aim to accomplish maximum customer reach and attention.
For this, Flipkart created an automated chatbot and the brand features Amitabh Bachchan for the campaign.
The campaign used various formats of communication like, audios, videos, emojis, etc.
Within two weeks, the brand got amazing results with 3.5 times more conversions.
For this, Flipkart created an automated chatbot and the brand features Amitabh Bachchan for the campaign.
The campaign used various formats of communication like, audios, videos, emojis, etc.
Within two weeks, the brand got amazing results with 3.5 times more conversions.
Saffola
Saffola launched a campaign for their new product, Saffola Active Slimming Nutri-Shake.
The campaign focused on helping customers to maintain a healthy lifestyle and achieve personal fitness goals.
Saffola with collaboration with WatConsult with a strategy to distract the audience from eating junk food.
The campaign was a success as it was able to attain 6,000 Whatsapp subscribers and a 483% hike in sales.
The campaign focused on helping customers to maintain a healthy lifestyle and achieve personal fitness goals.
Saffola with collaboration with WatConsult with a strategy to distract the audience from eating junk food.
The campaign was a success as it was able to attain 6,000 Whatsapp subscribers and a 483% hike in sales.
Hellmann’s
Hellmann started a campaign using Whatsapp to make their customers use the ingredients in their fridge.
The brand gave tips to the people who could not cook, firstly, the brand registered the customers on WhatsApp and sent them ingredients as chef’s recommendations.
The campaign was a success as 99% of the customers were satisfied with their services and recommendations.
The brand gave tips to the people who could not cook, firstly, the brand registered the customers on WhatsApp and sent them ingredients as chef’s recommendations.
The campaign was a success as 99% of the customers were satisfied with their services and recommendations.
Why is WhatsApp Marketing Important for Your Business
Increasing Revenue with Whatsapp Marketing
Many multinational companies have successfully launched their campaigns on WhatsApp and attained increased sales.
Whatsapp marketing allows companies to gain a large reach to their customers and promote goods and services.
The messages sent out for different campaigns, be it offers, new product launches, using chatbots to answer questions, etc. makes the company more interactive with the customers .
Whatsapp marketing allows companies to gain a large reach to their customers and promote goods and services.
The messages sent out for different campaigns, be it offers, new product launches, using chatbots to answer questions, etc. makes the company more interactive with the customers .
Customer Service
WhatsApp is a great platform to build customer relations. It allows you to show your concern related to customers’ problems.
It is also a great way to take feedback from customers about your goods and services.
Solving the queries and complaints of the clients can build an image of trust and loyalty to the clients.
It is also a great way to take feedback from customers about your goods and services.
Solving the queries and complaints of the clients can build an image of trust and loyalty to the clients.
Automated Marketing
WhatsApp marketing saves your time and energy with automated responses.
This includes automated responses, WhatsApp chatbots or using WhatsApp to take orders.
This helps in fast and effective replies to the customers and ensures their loyalty to the company.
This includes automated responses, WhatsApp chatbots or using WhatsApp to take orders.
This helps in fast and effective replies to the customers and ensures their loyalty to the company.
Effective Tool for E-commerce Business
WhatsApp is a powerful tool to use promotional content for e-commerce business.
Companies send reminders about their shopping carts, new arrivals, coupons, etc.
WhatsApp is also used to make online payments and to take orders, this helps in increasing sales and boosts your business.
Companies send reminders about their shopping carts, new arrivals, coupons, etc.
WhatsApp is also used to make online payments and to take orders, this helps in increasing sales and boosts your business.
Insights into Customer Behavior
WhatsApp marketing is an excellent way to know your customer’s behavior closely.
If you launch a relatable campaign and your customers interact with you through it, it provides great insights on how your customer perceives your brand.
The key takeaways from WhatsApp marketing is that in this fast paced digital world, Whatsapp marketing empowers the business to make its presence on a platform where almost everyone is.
It allows you to reach a larger demographic area and expand the business. Analytics is also being used today to determine customer behavior and alter their products and services .
Most of the successful WhatsApp marketing strategies have been implemented with specific goals and metrics.
To determine what your focus goal is and who your target audience are is of keen importance.
Also, one should make sure that the replies and solution of customer’s queries should be appropriate and fast.
To build an optimum whatsapp marketing strategy one needs to offer an incentive and start a campaign. Using an autoresponder like chatbot can be superior for quick and effective replies.
Building segment audiences is important to customize your notifications that are being sent to your customers. It helps in getting better sales and increases revenue.
You can recommend reminders or personalized items through notifications. Using messaging tools and labeling your chats helps in tracking the performance. Broadcasting greetings to your customers on special occasions like New Year, Diwali, Holi, etc. keeps reminding them of you which increases brand recall. It can also be used to remind your customers about some limited offers or upcoming programmes. The WhatsApp Business app is free to download and hence. If you buy some additional software, then that may cost you.
If you launch a relatable campaign and your customers interact with you through it, it provides great insights on how your customer perceives your brand.
The key takeaways from WhatsApp marketing is that in this fast paced digital world, Whatsapp marketing empowers the business to make its presence on a platform where almost everyone is.
It allows you to reach a larger demographic area and expand the business. Analytics is also being used today to determine customer behavior and alter their products and services .
Most of the successful WhatsApp marketing strategies have been implemented with specific goals and metrics.
To determine what your focus goal is and who your target audience are is of keen importance.
Also, one should make sure that the replies and solution of customer’s queries should be appropriate and fast.
To build an optimum whatsapp marketing strategy one needs to offer an incentive and start a campaign. Using an autoresponder like chatbot can be superior for quick and effective replies.
Building segment audiences is important to customize your notifications that are being sent to your customers. It helps in getting better sales and increases revenue.
You can recommend reminders or personalized items through notifications. Using messaging tools and labeling your chats helps in tracking the performance. Broadcasting greetings to your customers on special occasions like New Year, Diwali, Holi, etc. keeps reminding them of you which increases brand recall. It can also be used to remind your customers about some limited offers or upcoming programmes. The WhatsApp Business app is free to download and hence. If you buy some additional software, then that may cost you.
