Content marketing doesn’t have to be limited to blog posts and articles. Different formats can be used to make your content more appealing. You can make them into infographics or visually appealing videos. Squatty Potty, for example, spent $600,000. on a humorous commercial in which a unicorn pooped rainbow ice cream. It also presented its boring product in an attractive and creative way. They associated their product with something bizarre and funny.
While your industry might not be appealing to the majority of people, it is still an interesting one. It will still be interesting to some people. BuzzSumo will display topics and things that are most popular in your industry when you enter the keywords. Your content should be educational and useful to viewers. Ask them to share your content on social media, and you will turn those visitors into customers.
Focus on adding value to your product. Your content should be structured in a way that informs and assists your viewers. It will be of benefit to one person or another. Your product will be more popular if it is clearly understood. People want to learn about things that simplify their lives.
Find major handicaps or problems that are related to your product, and then glorify the product for solving them. You are making your product a necessity in people’s minds. Don’t be afraid of being a bit unrealistic from time to time. Sometimes exaggeration is a good thing. You just need to ensure that the message is communicated clearly and is absorbed into their minds.
So always use problem-solving-related content, funny posts or make some information that grabs the attention of viewers to participate in your product or services.
If you are looking for a digital marketing agency in Lucknow to grow your business in a modern way, get in touch with Digital Jugglers.
