It is no secret — Facebook is our favourite advertising platform. We love Facebook advertisements due to their simplicity of use, huge targeting choices, and only because they create the most leads and revenue for our small, medium or large businesses. As direct response marketers that adore the Facebook platform. On June 25th,2014 Facebook declared a new advertisement type: Facebook Lead Advertisements.
What are Facebook Lead Ads?
Facebook rolled out Lead advertisements to help conquer people’s worries about filling out forms. Lead advertisements make the mobile signup process easier by automatically populating contact info that people have contributed to Facebook, such as email addresses, phone numbers, names, places & etc. Lead ads make it possible for advertisers to gather information from prospects straight from mobile advertisements. Instead of sending traffic to a landing page where people manually fill out a form and press submit, they click on the ad, their information (name & email) is pre-populated, and they hit submit. All over the Facebook platform.
Let’s take a look at an example…
Facebook Lead Ads: An Example
The ad looks like a regular call to action(clickable ad) in your mobile newsfeed. The user deciding about if they wish to proceed with you or not based on the information you’re giving them in the advertisement. Remember — they aren’t automatically redirected to a website as soon as they submit their contact info, so be sure that you are delivering everything you guaranteed via form & ad also. After users click on the advertisement, they are prompted to complete the form inside the Facebook app. Ask for their details so that you can save them for the future also.
How Do I Access My Leads?
Where do you go to actually get the leads you paid for?
It is possible to locate CSV files of consumer information by simply clicking “publishing tools” on the admin side of your FB page, then go to “forms library”. Now that you know Lead generation advertisements and how they operate, just have a look at some benefits of lead generation ads.
If anyone wants to start their lead generation ads on Facebook then, digital jugglers who provide quality services to their clients offer the best digital marketing services which help to grow the business either it’s small, medium or large.
