Once you’ve spent a great amount of your time and effort in bringing leads and directing traffic to your site, visitors simply leave without purchasing anything or checking out the services which you offer but not going to the purchase option. Yes, we know your pain and frustration.
Did you know 99 percent of traffic to an e-commerce platform departs the site without buying anything? In most, the vast majority of these additional products to the cart and depart without clearing the voucher. The fantastic news for e-com sites is that of individuals who left with no purchasing, 75 percent of these returned for the next time to create a buy.
Why is it that customers leave your site?
To get traffic back to your own site, you want to first find reasons why they’re leaving for the first time. Visitors search for a product and go to your website to get it, they add the product to the cart but at last, they abandon the cart because of some extra costs (shipping, taxation, fees). The other reason was that the seller or website wanted the customer to make an account with their phone number or email id. Other motives for cart abandonment were
- Complex checkout Procedure
- Not Able to Find the Whole Price
- Website mistakes
- Safety Problems
- Slow Shipping
- Unsatisfactory returns policy
- Restricted payment Procedures
On analyzing these reasons we could say we can eliminate all these difficulties with minor adjustments to the site. The modifications in the checkout procedure or making the site more protected could go a very long way in improving those conversions. You can avail the assistance of your digital marketing agency in Lucknow to make these alterations to your site or to confirm the security characteristics of your online portal site. Or if you want to start your own e-commerce business, you can consult for a responsive website and also for digital marketing services to grow sales.
But, Some people still have the issue of traffic because visitors leave the website before they reach that point. To fix this challenge, site owners will need to think of Exit-Intent Popups. In reality, lots of the top search engine optimization firms in Lucknow are suggesting the usage of exit-intent popups for increasing conversion prices.
What exactly are exit-intent popups?
At the beginning of the website, You know when you’re browsing a website and, right before you close the browser or click on a different page, you get a popup asking you for your email address?
That’s an exit-intent popup. These pop-ups do exactly that for you! These pop-ups are created using a message which will get your customers to browse to additional pages on the site or subscribe to the services or buy the merchandise.
Common exit-intent popup strategies include:
Now you have your visitors observe the pop-up, then you have to convince them to follow up with positive actions. There are various things Your popup could say for example:
- Provide discounts for providing the email ID
- Special discounts vouchers for first-time people or for particular vacations
- Suggest other reading material
- Suggest Different goods available on your Site
- Inform your brand message
- Talk about another sale/discount offer
- Ask the customer to join a competition
- Join a neighbourhood
- Subscribe to newsletter
- Ask for demo
- Give a statement
The information on the popup will be dependent on your business, product or service, and also the page the visitor is about.
Now you know the secret of getting customers to return to your site, it is possible to focus on increasing the conversion prices. Avail of the services of a reputed Digital Marketing Company in Lucknow to make the very best exit-intent approaches for your business. Get in touch with us immediately.