Facebook has 1.56 billion daily active users.
Imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more.
Corporations and chain restaurants have already taken advantage of Facebook marketing to spread about what they have to offer, but small business owners, Freelancers can use it too! Use this Facebook marketing to benefit your businesses instead of ignoring its power in everyday life.
Setting up Facebook for Business Growth:
It doesn’t cost anything to set up a Facebook Page Once you’ve created your Page, you can also use it to post content, link to your website, and communicate with Fans and followers for free.
- Create your Facebook Business Page.
- Add brand images.
- Complete and Optimize Your Page Information.
- Optimize Your Posts, Be Consistent.
- Create Post Regularly.
- Create Videos for Business, and Post on Facebook.
- Create a Facebook Ad Campaign for Brand Awareness, Lead Generation and Much more for Business Growth.
Some things we can do to grow reach in Facebook:
1- If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.
2- Use pictures. Once you’ve got your site set up, share pictures with your Facebook friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Facebook friends, which raises your exposure across the site and will lead people to you.
3- Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
4- Use contests to boost your likes. Discounts or free prizes are a good incentive. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.
Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.
5- Remember that quality is more important than quantity when it comes to Facebook marketing. Your audience will be more satisfied with less posts if they are treated to useful information. Posting all day every day is useless if the information you are posting is not worth anything to your readers.
6- When writing up your Facebook profile, use SEO. If your website has a set of keywords, use those words as well in Facebook; you can also use Facebook for back-links to your website. Internet users will be able to find your Facebook page in search results.
7- Don’t ignore direct questions from your fans. You’ve got to remember that being social is at the center of Facebook. If you tend to ignore direct comments and continue to post solely informational posts, then you are missing golden promotional opportunities. The more engaged you make your current fans, the more likely they’ll be to pass on the word about you.
8- Just because you might have a lot of fans, that does not necessarily equate success. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Check out your conversion rate; it will give you some sense of how your campaign is going.
As said in the beginning of this article, Facebook marketing can benefit your business greatly. It’s not only for corporations or other well-known venues, but can be used to benefit the Small Business like Shops as well. Many agencies will be helping hand in creating Facebook Marketing strategies for your Business campaign. But there is a Best Digital Marketing Company in Lucknow providing quality & Effective work as they have a team of creative experts who will take complete care of your Facebook branding strategies as well as Lead Generation.