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Why is Traditional Marketing still important in the Digital Era

November 24, 20200

Outdoor advertising has been in existence from when print media came into the role. People have been using it in a different way to attract potential customers by using attractive singe boards. There was a time when only outdoor advertising was the only form of advertising mostly used.

Today in the Digital era also it never loosed its importance. Today as everything has become more technologically advanced. Considering the current market there are much interactive and animated signage. Outdoor advertising helps people to recall the brand message conveyed in the signage. Your target audience will become familiar each time they will pass by.

, Why is Traditional Marketing still important in the Digital Era

Researchers have shown that consumer reacts more favourably to outdoor media than they do in-home media. Where digital marketing and in-house marketing has failed outdoor marketing has enjoyed the growth and increased acceptance and popularity. For an instance, when a customer notices any advertisement outside they are more likely to notice the advertisement, read it and remember it.

Considering its cost benefits, Outdoor Advertising has less CPM(Cost  Per Thousand). Outdoor Advertising is more affordable than ever and available in so many different media. There are different types of outdoor advertisings according to locations.

Nowadays there are many outdoor advertising agencies are there which help you advertise your brand more attractively. If you looking for good outdoor advertising agencies in Lucknow one of them is Digital Juggler a branding agency in Lucknow. I have read much about them. They provide best ooh advertising in Lucknow.  They are one of the best outdoor media company in Lucknow. They first look at your brands need what advertising approach your brand needs then accordingly they provide 360-degree solution for your outdoor advertisement.

, Why is Traditional Marketing still important in the Digital Era

They have options for Billboards advertising, transit advertising, transit advertising, FM Radio advertising, TV Advertising, Unipole Hoarding advertising. There are many options for outdoor advertising. With the help of outdoor advertising agencies, you can make an attractive advertisement for the target audience in different shapes and sizes.  Digital Juggler is one of them which will give you the best branding advises.

Outdoor advertising is the most cost-effective method as it effectively attracts more target audience. If you have a new business you can take help of outdoor advertising and if you have already established business then also it can help recall your brand for your existing customers and get more new customers.


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