In today’s digital world, information regarding any topic from around the globe is just a Google search away.
According to a survey by GoGulf, 46% of all Google searches are looking for local information and 97% of search engine users searched online to find a local business.
These stats show us how highly likely it is that a customer looking for your products or services online will do a Google search to contact you. Therefore, your local business must appear with relevant information in Google search results.
This is why, in this blog, we will discuss how Google My Business improves your local business’ ranking online.
What is Google My Business and How Does it Work?
Google My Business (GMB) is a free digital marketing tool that allows local businesses’ owners to manage how their business displays on Google search results and Maps. It is a listing of your business’ operative information like name, address, posts, reviews, contact information, website link, operational hours, etc.
All you need to do is sign in and verify your business’ information on GMB to get started. Also, it is important to optimize your online presence to drive more customers to your business. So, when customers search for you, you appear on top of the local listings in Google search results.
However, GMB is not just a tool for ranking up or finding basic information about your business, but it also helps in increasing sales, revenue, and providing valuable insights about your customers.
Why Should Local Businesses Use Google My Business for Marketing?
1. Increase Your Visibility
One of the biggest perks of Google My Business listing is that you can increase your visibility on the local searches of the web. Manage your information on the GMB listing carefully so that customers can find you easily, either through Google search, Google Map, or Google Ads.
It is the best 3-pack SEO trick that GMB performs. This way you can conveniently allow your business to display on the web.
2. Engage with Your Customers
GMB provides plenty of opportunities for local business owners to interact with their customers. The customers can either reach out to you through call, email, website info, visit, or the new messaging feature that Google recently launched. Customers can even directly book an appointment with you through the listing.
Additionally, you can also answer the customers’ queries, ask them to review your products and services, and then respond to their reviews.
3. Increase Web Traffic and Sales
According to a survey by Nectafy, 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
Before appearing in local searches, businesses must complete multiple verification steps in GMB to build trust among the customers, and hence increase your sales. Also, make sure that your website doesn’t take too long to load. This way, Google My Business can help you in increasing traffic and sales.
4. Free Advertising from Google
Generally, to appear on the first page of Google search, you need to improve your SEO campaign, which takes time and expertise. Or you can also achieve that by running a Google Ads campaign, which can turn out to be expensive.
However, with Google My Business listings, you can easily get there in a faster and cheaper way, without needing any professional help. The best part is that it is free to use! Creating a listing does not cost you anything and you get to increase your online presence, and display information easily, on the world’s most popular search engine ever – Google!
5. Discover Valuable Insights About Your Customers
Another important feature of Google My Business is that it helps you find some valuable & relevant insights about your customers. You can track how your customers find you, the number of searches for your business, requests for call-back, or search for directions.
GMB also lets you know where your customers are from and which of your photos or contact links gets more noticed by potential customers.
There are many ways customers can reach out to you online, but Google My Business is certainly an incredible path to your website.
It offers you local SEO, allows you to engage with customers, get useful insights, and increase sales and revenue. On top of that, it is free and easy to use. If you’re not using this tool for local marketing then you’re missing out.
Customers are searching for you online.
It’s time to increase your digital presence more than ever! And for that, you know whom to contact.