It is not a secret anymore that Digital Marketing has become an inevitable and important part of businesses all around the world. It not only gives your business greater exposure but also makes it into a recognizable brand.
But the most important part about building a successful business is making sure that you have a strong marketing approach. For that purpose, you can either hire a Digital Marketing Agency or a Freelancer. But how to decide which one is best for you? Let’s take a look at the pros and cons of each.
Pros of Hiring A Digital Marketing Agency
When you hire a digital marketing agency, you cover almost every area of your marketing aspect, be it blogs, website development, SEO, SEM, PR, etc. Marketing Agency is a team of people, rather than just one person, who specialize in more than one area of marketing.
A digital marketing agency is a team of highly-qualified professionals, who know how to align their marketing projects with your company’s goals. You can also talk to them regularly to find out if they cater to your expectations and ask them to send you comprehensive reports based on the results so far.
A digital marketing agency will pick the right team of professionals for your company’s marketing objectives. Agencies will make strategic, data-backed decisions and prioritize your audience and company’s goals. They will put your company first.
Cons of Hiring A Digital Marketing Agency
Safer But Expensive
By hiring a digital marketing agency you’ll be getting high-quality work with stunning results. But they do hire a big team of professionals with graphic designers, content writers, SEO manager, etc, which comes with a huge price tag. So, working with an agency is a safer but expensive investment. However, nothing good comes without a price. Right?
Pros of Hiring A Freelancer
When compared to the rates of a digital marketing agency, working with a freelancer would cost you less. Freelancers are more reliable for short-term and simpler projects. Unlike agencies, they can be hired for a specific time or even per project. The rates of freelancers vary, based upon their experience and area of expertise in their field of work.
Since freelancers don’t usually work in the 9 to 5 slot, they are more flexible than marketing agencies. But always make sure to discuss with your freelancer beforehand, that they are available to you when you need them and can fix their schedule as per yours.
Dedication to Your Campaign
A freelancer usually takes one task at a time, so they can fully dedicate themselves to your business campaign. Since they focus solely on the needs of your business, they can make impromptu changes faster to meet the requirements of your business.
Cons of Hiring A Freelancer
Cheap Services Can Bring Cheap Results
If you’ll pay discounted prices, chances are you’ll probably get discounted results. Even though the freelancers are cheaper in comparison to marketing agencies, that doesn’t mean that they are cheap either. Good freelancers who have great experience in their field of work might even charge you more for their services. They might also charge you extra for working late evenings or weekends.
Lack of Consistency
No matter how talented or hard-working a freelancer is, they can’t possibly handle multiple aspects of your company’s marketing approach at once. They are just one person, unlike an agency. This especially becomes a problem when they’re working for more than one client.
Limited Availability and Management
Whilst freelancers can be great, but their dedication to your business might waver if they’re juggling multiple projects at the same time. And for the same reason, they might have limited availability. This can cost your business a loss in management and resources due to their lack of dedication and availability.
Which is right for you?
Now that you’re aware of the pros and cons of Hiring a Digital Marketing Agency VS a Freelancer, it’s time to decide which one is right for you. To select the best option for your company’s marketing approach, you need to think about your company’s goals, model, size, budget, and the team of people before coming to a decision.