Top 12 Digital Marketing Certifications and Their Benefits

It’s not a surprise anymore that Digital Marketing is a new and upcoming field, and the demand for digital marketing professionals is increasing rapidly.

No wonder why Digital Marketing Certifications are among the most trending professional certifications today!

 

 

Purpose of A Digital Marketing Certification

Not only does a digital marketing certification keeps you dynamic, but it also keeps you competitive, and gives a depth to your resume. There are a ton of different digital media certifications on the internet and local, each focusing on different aspects of digital marketing. It’s almost impossible to decide which one will work best for you.

That’s why, in this, article, we’ve listed the 12 most relevant and reputable certifications for Digital Marketing to give your career a boost.

 

 

Top 12 Digital Marketing Certifications

 

1. Google Analytics IQ Certification
2. Google Ads Certification
3. Hootsuite Social Marketing Certification
4. Google Digital Garage: Fundamentals of Digital Marketing Certification
5. Facebook Blueprint Certification
6. Twitter Flight School Certification
7. HubSpot Inbound Marketing Certification
8. HubSpot Content Marketing Certification
9. HubSpot Email Marketing Certification
10. YouTube Certification
11. Bing Ads Certification
12. SEMrush SEO Toolkit Exam Certification

 

Is It Necessary to Obtain A Digital Marketing Certification?

There is no specific objective answer to this question. However, there are certain factors you need to consider before deciding whether to obtain a certification in digital marketing. If you’re starting a new business or have an existing one and want to expand its online presence, then obtaining a digital marketing certification might be relevant to you. Additionally, if you want to expand your digital marketing skills or add more significance to your resume, then a certification in digital marketing might be beneficial for you. On the other hand, if you run a small business and use the internet for basic marketing purposes, then a certification in digital marketing might not be necessary to obtain.

 

 

Benefits of Digital Marketing Certifications

 

• A Wide Range of Career Options

The best part of Digital Marketing is that it has a huge range of opportunities instead of being restricted to a single field. From small start-ups to large multinational corporations like Twitter, Facebook, Amazon – there are several prospects of digital marketing jobs in this field because these companies are always hiring.

 

• Increase Your Market Value

Despite the high demand for digital marketing professionals in the market, there also exists a massive gap between demand and supply in this field. The report, 2018 Marketing Hiring Trends says, demand for digital marketing talent sits at 59%, with active supply at 19%. In such a situation, anyone with a digital marketing certification will be given more emphasis on employment by hiring managers.

• Higher Salary Packages

Since there is a severe shortage of digital marketing skills in the market, companies are willing to offer higher salary packages to digital marketing professionals and there are also more chances of negotiating the packages with the companies. The average salary of a fresher in Digital Marketing in India ranges from Rs 188k/yr – Rs 358k/yr, but with experience, it can scale as high as Rs 979k/yr and more.

 

 

• Kickstart Your Career

Unlike other professions, digital marketing doesn’t need you to complete your degree/diploma to give you a headstart in your digital marketing career. You can sit at your home and acquire online certifications by pursuing courses in digital marketing field and add your certificates to your digital media accounts such as LinkedIn. In this way, when recruiters view your profile, you have a higher chance of getting shortlisted.

 

• Enjoy Flexibility

Other perks of digital marketing jobs are flexible work timings and work from home facilities. With most of the digital marketing jobs, your physical location doesn’t matter, provided you have a stable internet connection and a computer/laptop. You can easily work from the comfort of your home or anywhere, at your schedule, and still be able to perform your efficiently.

 

 

• Cost-Efficient and Time-Savvy

Digital Marketing Certifications are the best way to acquire Digital Marketing skills in a cost-efficient and time-savvy manner. Since nowadays, many institutes/academies, online and offline, offer Digital Marketing Certifications at competitive prices, you can decide whichever suits you the best. This way you can save a ton of money. Also, online courses allow you to learn at your preferred pace, time & location, so you don’t have to waste time traveling to colleges/universities for studying.

 

 

To Sum Up

A Digital Marketing Marketing Certification is proof of your commitment and dedication to enhancing your skills and an initiative to sky-rocketing your career. We’re sure the above listed 12 top certifications in Digital Marketing will help you in taking your career to the next level.

Not only will these certifications help you land a job, but if you already work in marketing, they could also help you earn more.

But remember to learn from the best! Get certified in Digital Marketing from NADM today!