With over 1 billion monthly active users and over 500 million daily active users, Instagram has come a long way since it originated in 2010, and businesses are starting to take notes.
Over ⅓ of Instagram Users Have Used Instagram To Purchase A Product Online.
Instagram business marketing is one of the most important social media trends nowadays. By using Instagram Marketing, you can manage the social media of a big corporation, a small business, or you can also promote your brand.
How is Instagram Marketing Effective for Your Business?
Are you looking to increase engagement on your Instagram page? Here are some points that can help you.
Visual Content is Essential
People only want to follow those Instagram pages which post interesting and intriguing content regularly. Content can be either in regards to education or entertainment. Your Instagram posts must be able to catch and captivate people’s attention scrolling through their newsfeeds while giving them an incentive to follow.
Knowing how to properly utilize Hashtags on Instagram is a must. Hashtags not only increase your exposure but also your engagement. The selective and proper use of hashtags will expand the reach of your posts and thus have a greater chance of reaching your customers.
Besides, your hashtags should be related to your niche and industry, as you want to attract customers that would be interested in your business.
If you post realistic, engaging, and relevant content on your Instagram page, then you’re winning already. It’s very important to keep your page updated with creatively relevant content and photos that attract your customers. Posting about your product or services on Instagram also helps you increase followers and visitors but try to avoid over-posting or publishing irrelevant things.
Tips to Grow Your Instagram Account Organically
Do you want to grow your Instagram followers, maximize the visibility and reach of your content on Instagram without spending a penny? Read on, we’ll tell you how!
Optimize Your Posts
Content is still the King. Keep on posting regular, creative, and engaging content that attracts the attention of the customers.
Instagram ranks posts that are newer, relevant, interesting, or from “family & Friends” higher than others on a user’s feed.
So what does that mean for you? You need to post consistently and DM, like, or comment on the posts of your intended audience.
Your Instagram content needs to be high-quality and optimized for size and duration (for videos). If you’re uploading IGTV videos, limit their duration to 15 minutes.
Also, make sure to use Instagram Insights. It can help you build a comprehensive buyer persona for your Instagram followers.
Keep Your Followers Engaged
If your followers are ignoring or dismissing your content, that could mean that your content lacks flavor. You need to step on the accelerator and start building creative content that’ll make your followers attract and notice.
You can tell your brand’s personal story through Instagram Stories. Stories are more impactful than still images and they don’t crowd your followers’ feeds.
Instagram Live is a great way to land at the first position in your followers’ Story section. You can also include interviews, product demos, and Q&A with your viewers.
You can also keep your followers interested and attract new ones by using Instagram (IGTV), hashtags, contests & giveaways, sneak-peaks & user-generated content.
Use Instagram Shoutouts
Co-promotion is the ultimate weapon of Instagram Marketing. You can swap shoutouts with relevant influencers so that the strategy is mutually beneficial. A shoutout is a brand mention, typically done with a profile link in the caption. Often, a picture of the promoted brand along with the brand mention.
You can use hashtags searches to find similar people in your industry. Scan their feeds to identify people who regularly give engaging shoutouts. Like and comment on their posts, and then ask them if they’re interested in a shoutout exchange with you.
Regramming or reposting others’ Instagram content is a great way to increase your followers and build co-marketing relationships.
But unfortunately, Instagram does not have a repost option. Plus, you run the risk of a copyright violation if you share someone’s work on your account. But you can use free apps like Repost for Instagram. These apps let you repost instantly or save posts for later.
So, while reposting someone’s content, you can attribute the original creator. Never share the work of a professional designer, creator, photographer. Build a relationship with brands whose content you want to repost. And always ask before reposting the content.
Socialize with Influencers
The trust that influencers have among their followers can influence their followers’ buying decisions. By partnering with influencers, you can earn a lot in terms of engagement, follower count, and even sales.
But why would an influencer promote your brand without getting paid in return? What can motivate them to be your mouthpiece? The answer is relevance plus compensation.
You can make the deal attractive by offering influencers free products/services or a commission for their efforts. Some micro and nano-influencers also accept goodies, exclusive offers, or even shout outs as compensation.
There are many methods of growing your Instagram account organically. We’ve highlighted the best ones here. The organic growth strategies discussed in this post will help you stay ahead of the pack. After a few months of putting these strategies in action, you should see a higher growth trend than in previous months.
Want to dig deeper into analytics and find out which Instagram strategy works better for you? Contact us today!