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YouTube vs TikTok: Which is the Better Marketing Platform?

May 27, 20200

YouTube vs TikTok

 

There has been an intense war declared on the internet these days between two very popular platforms, YouTube & TikTok.

The YouTube Vs TikTok trend was started by an Indian TikToker Aamir Siddiqui and later, became huge when Indian YouTuber Ajey Nagar aka CarryMinati responded to Aamir’s claims with his video titled YouTube vs Tiktok: The End. This video, which had over 78 million views, was later taken down by YouTube but it gave a glimpse of the ongoing rivalry between the content creators of two of the most popular online platforms.

YouTube has been the market leader for video creators for a long time, but now TikTok is becoming popular with a different generation of creators and fans. This war is not just about increasing likes and followers but also deciding which platform is better for the video marketing world. Let’s examine both platforms and decide which is ideal for your marketing campaigns.

 

YouTube

YouTube, which started in 2005, is the oldest and most popular social media platform. It’s the second-largest search engine after Google, and an astounding 95% of global internet users use YouTube which makes it easier for creators to monetize their content.

 

Pros:
  • YouTube’s audience includes almost every demographic imaginable.
  • Longer videos can be recorded compared to those on TikTok which are perfectly suited to showcase your products/services in action.
  • It offers a wider variety of videos to choose from.
  • You can create your channel on YouTube about dancing, yoga, vlogs, etc, or even do Affiliate Marketing and earn a lot of money.

 

Cons:
  • Producing videos on YouTube is costlier on YouTube than TikTok.
  • If you don’t have the right influencer marketing software to streamline your relationships, it would become costlier and time-consuming for you.
  • The majority of content is created by individuals. This means companies have less control over their brand’s messaging.

 

TikTok

TikTok at present is the fastest growing social media app in the world. It is a platform for creating and sharing short 15-seconds videos. TikTok is immensely popular among Gen Z (16-24). It was founded by a Beijing based company ByteDance in 2012 and was renamed as TikTok from Musical.ly in 2018.

 

Pros:
  • Fewer brands are on TikTok than YouTube, so there’s much less competition.
  • Engagement rates are much higher when it comes to challenges & hashtags.
  • It is easier for creators since the content is shorter and requires less budget than YouTube videos.
  • TikTok has a larger audience of Gen Z, so reaching them here is easier.

 

Cons:
  • There’s no click-to-buy feature.
  • The audience is young and has less purchasing power.
  • The maximum length of a video is 6-15 seconds.

 

Conclusion

Both YouTube and TikTok can work well for marketing. Which one will work best for you depends on your brand’s voice, style, and demography. Whichever platform you choose, you must have a reliable marketing partner who can maximize your reach as well as minimize your cost-per-view (CPV).

 

 

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