What is IGTV?
In this Era of Technological Revolution, Instagram has been a global community since 2010.
These days, when you want to use social media for promoting your company, Instagram is one of the best marketing applications that you can use. Although Instagram is just one of the tools that were proven to be very useful for businesses, it is one of those that cannot be ignored. For one, it has more than 80 million users as of now and this number is expected to grow as it become more popular. Instagram is important for businesses because it provides many benefits especially in the area of promotion. With it, your marketing strategy will improve and your brand will be easily known.
Recently, Instagram has announced the most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favourite Instagram creators. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community can use it from the very start.
IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
They’ve made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For you,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.
The good thing is that, also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.
So, download the IGTV and become the cool creator!!