Digital Marketing: Chatbots, Stories, & Videos
Improvising is the essence of all technical developments on Facebook, Instagram, Twitter, and other popular social media networks which sometimes become critical for marketers to keep up-to-date with the latest developments in the social media space. And to resolve this issue in the coming year of 2018, Digital Jugglers have put together a list of the top social media trends you need to know about.
1) Video Conversation
Any video content on social media gets more acknowledgements than any other mode of content. Irrespective of your marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, all social video engagement stats are going to be through the roof in 2018.
If you’re not convinced, these social media video statistics should prove why video is worth your attention:
- YouTube viewers watch a billion hours of video each day
- Facebook users consume over 8 billion videos every day
- 82% of Twitter’s audience views video content on the platform
There’s a huge variety of formats in any video content that can be broadcast. From 360-degree view videos to live streams, all are used and levied on every platform. This gives our digital marketing team a serious amount of umbrella of forte when it comes to planning video campaigns for small to large firms.
Although, mobile comes first and that is what we keep in mind. The marketing community has seen the writing on the wall, 65% of which marketers are preparing to increase their budgets for mobile advertisements to focus more on video within the next few months.
2) Digital Media Influencers
Now, the upsides of social influencer advertising have been settled. That is the reason advertisers ought to expect warmed rivalry on the off chance that they need to work with top brand influencers this year. To maintain a strategic distance from the weight of contending with match brands, advertisers will hope to grow all the more long haul associations with enter online networking influencers in 2018. Be that as it may, why try hoping to accomplice up for the whole deal? Simply take a gander at Louis Vuitton’s 2016 association with Selena Gomez. It finished suddenly when equal design mark Coach figured out how to sign another arrangement with the big name influencer, forgetting Louis Vuitton wide open to the harsh elements.
Another key headway in influencer promoting methodology this year will be authenticity. Shoppers can without much of a stretch distinguish influencer-mark coordinated efforts that appear to be constrained and get them out, which is the reason shrewd advertisers will center around building natural associations with influencers that work with their image in 2018.
3) Chatbots are All-Over the Internet
2018 is the year where brands need to start thinking about social media chatbots. Although, chatbots have been around for years, they have seen big-time AI improvements in the recent time. Brands and their inclination of using chatbots for customer support and perfecting their digital marketing strategy, is on the boost recently.
Chatbots are mostly used for customer service; 61% of consumer-chatbot interactions are centered on customer service and related questions. The future of chatbots is looking brighter with an estimated 85% of customer interactions managed by chatbots by 2020.
The other question is who exactly is using chatbots? To blame, you can name Millennial as the main culprits. 58% of Millennial have used a chatbot before and 71% say they would try interacting with a chatbot from a major brand (as per survey). AI assistants will become the new normal in only a matter of time.
4) Share a ‘Story’
The new way telling your where about to the world is social media stories. With their growing popularity, social media “stories” will be impossible for marketers to ignore in the coming year. The format of publishing a ‘story’ which lasts for 24 hours was pioneered by Snapchat and it has now become a never lasting loop on all social media channels worldwide. To follow the footsteps, Instagram was first to create ‘Instagram Stories’, and now YouTube has released a stories format of their own called “Reels”. Every social media channel offers unique features and presentation, but they all follow the same pattern. Stories capture the best moments from a day and most vanish after a set period of time. They’re also just a fun, bite-sized way to present video content.
2018 is sure to be a big year for stories, with even WhatsApp and Facebook joining the fray. It’s time to think about stories as a key part of your social marketing strategy.
All these trends are shaping the landscape of social and digital marketing in 2018. To keep your brand ahead of the curve, you will need to update your content and strategy to reflect changing consumer desires. And for this Digital Jugglers is always there. Whether you’re introducing chatbots for customer service or starting a Facebook live stream to promote your new product, you will want to keep a close eye on these developments as the year progresses. To ensure all your chatbots are working and you are getting more highlights, Digital Jugglers have separate plans for it.