Latest Trends in Digital Marketing To Be Followed
Digital Marketing: the marketing of products and services using digital technologies, mainly on the Internet, in short-Online Marketing. Digital Jugglers provides Digital Marketing in Lucknow and strengthens the brand through Brand promotion. Digital Jugglers is the best Digital Marketing company in Lucknow.
The development of digital marketing since the 1990s and 2000s has changed the way brands and business use technology for marketing. Its use is touching Heights in this online marketing era. Digital Marketing come up with its new trends every year. Digital Jugglers feel fortunate to have followed some of the amazing changes and trends in digital marketing and technology over last 15 or 20 years.
Here, Digital Jugglers tells some Digital Marketing trends to watch out for in 2018-
*The use of Artificial Intelligence (AI) will grow in 2018-the use of AI for marketing is only going to grow as the technology improves. It’s projected to grow by 53% in the next couple of years.
*Live video usage and viewership will continue to soar.
*Customer Experience marketing will increase-Customer experience is hugely important. Customers see your business as the sum of experiences they’ve had with you. This could be anything from in-store customer service to finding your local listing online or seeing one of your business’s ads on Facebook.
*Content Marketing will become even more important-the more effective your content is, the more customers will read it and will be easily connected to you. Content marketing is cheaper than many other forms of marketing. Digital Jugglers provides you the most effective and catchy content for your businesses.
*Voice searches will continue to grow-Consumers can use voice search just about anywhere now: phones, smart speakers, laptops, tablets, desktop computers. Optimizing for voice search tends to include long-tail keywords and conversational phrases that people would be more likely to say out loud.
*Strategic Social Media will become your best chance at reaching followers-It gets harder and harder to reach your intended audience on social media, with updates. That’s why 2018 is going to be the year for strategic, actionable social media plans for local businesses and large brands alike. Digital Jugglers is going to help you formulate the best strategies for your business.
*Transparency will become one of the most crucial elements of Marketing-You’ll probably see more acts of transparency in 2018, so beef up your review marketing strategy and add a human element to your marketing so that you’re more than a logo, a product, a service. Bring the transparency in 2018 and you will be rewarded. Digital Jugglers helps its brands to maintain its transparency in any way.
*The Digital marketing will continue to go Hyperlocal-with all local advancements, Digital Jugglers predicting that big brands will focus on local marketing – getting all their locations ranking in the local pack in search results, local events, local social media pages, etc. That means local businesses will need to be more on top of it than ever. You might be able to compete with big brands, but you’ll have to fight for it in 2018.
So, these are the few marketing trends that will shape your 2018.
Hope, you would have liked these trends, follow them to give your business a new shape and touch new heights.