NEED AN IDENTITY? BRAND YOURSELF WITH A LOGO.
A logo identifies a business in its simplest form via the use of a mark or icon. A logo is a visual representation of everything your company stands for. Logos are intended to be the “face” of a company: They are graphical displays of a company’s unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Naming and logo designing of a business is one of the most significant and first decisions which startups make. When deciding what to call your company and how to make customers identify your company, there are plenty of answers but also it should fit with your particular type of business.
Every small-big business has a logo to represent its values and attributes in the market and public. Generally, logos enhance the company’s name and give clients a sense of stability. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. Having a good logo is extremely important to your business and to the branding of your company’s name, but it is also important to help attract new customers. When people see an eye-catching logo on advertisements or promotional products, it will stand out. Now here are few benefits of having a good logo:
- Logo says a lot about your company, reflect your brand identity and provides the kind of image no other attribute of the business can provide.
- Having a logo give your clients a sense of stability. You may not have been in business “since 1937,” but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers.
- A good logo attract more clients. Some clients look for a well-defined company, and “look and feel” may be one of their criteria for making a purchasing decision. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise. Think of McDonald’s golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece. Digital Jugglers has been making it easy for small businesses to stand out and to be visible, credible, and memorable.