Advantages of Blogging for Business
A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style is termed as a blog.
There are a wide range of benefits for businesses that use blogs for promotion and marketing. A blog is an additional tool that is not only capable of reaching new customers, but can also build a dynamic community which exchanges information, solutions, reviews and opinions about a business and its products, services and reputation.
Following are some benefits of blogging for a business-
1.Reaching new customers
Using a blog as a key element of an online marketing and promotion initiative gives you a chance to reach new customers, and to present a new business face to your existing customers.
2.Developing brand or ‘personality’
The personal nature of blogging, and the ability to generate online conversations and interactions, allows a business to develop and project a personality, or specific traits, such as being innovative, or focused on customer service.
3.Gathering feedback, reviews and testimonials
Blogs and reader comments are a key source of information for your business and for other readers and customers.Positive feedback gives confidence to other potential customers, while negative feedback gives you the chance to respond to concerns, defend your product/services or improve your business processes.
4.Responding to and managing complaints
Be prepared for complaints and negative comments, and don’t react negatively to genuine feedback. The way in which you respond to criticism, especially in conversation initiated by your blog, will have a significant impact on the way you are perceived by your followers and online community.
Blogging for small businesses-
1.Boost Search Engine Optimization- By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.
2.Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback.
3.Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques.
4.Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. it’s free marketing and it further validates you as a credible business.
Digital Jugglers will help you in Blogging which will help you to get discovered via social media. Every time we write a blog post,we will create a content that people can share on social networks – Twitter, LinkedIn, Facebook, Pinterest – which helps expose your business to a new audience that may not know you yet.