Twitter for promoting a business/brand
Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to connect with people and businesses around the globe.
Twitter offers a great opportunity for businesses to reach a global audience of new and existing customers.
How you can use Twitter for your business-
1.Intro to Twitter for Business-Learn how to compose a Tweet, use a hashtag, and discover conversations related to your business. Once you understand the basics of Twitter you can use the platform to achieve your business goals.
2.Create a Twitter profile for your business-Use Twitter to attract and educate potential customers. Every element of your profile — your photo, header image, bio, and pinned Tweet — should reflect your business identity and show the world who you are.
3.Twitter followers-If someone follows you on Twitter, they’re opting in to hear more from you. Followers can help your business extend its reach, drive sales, and increase awareness.
4.What to Tweet-Need inspiration on what to Tweet? Follow our best practices to create Tweets that spark conversations and keep your audience engaged.
5.Manage your business account-Follow these best practices to better connect with your customers and community whilte letting your business’s personality shine.
6.Track your results with Twitter analytics-Use Twitter analytics to view your progress, discover your top influencers, and learn more about your audience. This information can help you understand how to optimize your content and expand your reach.
Twitter has a range of uses and benefits for business, and can complement other communication channels.
Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too.
Tweeting about special offers or new products can encourage your followers to find out more, potentially leading to sales.
3.Showing your brand’s personality
Twitter is a chance to liven up your image. Tweeting about your people and your brand’s personality gives followers a sense of your business as more than just a supplier of goods or services.
You don’t have to tweet to use Twitter. Searching or following tweets can give you an idea of trends and topics that Twitter users are interested in.
Many Australian businesses use social media, including Twitter, to invite online feedback, reviews or comments.
6.Providing customer service
A large telecommunications company has capitalised on this, providing a 24-hour response service for all sorts of customer queries, with staff using their names and answering in a chatty, personal tone.
Digital jugglers will help you in using twitter for your businesss which will allow you to reach potential customers , gain more followers and track the growth of your business on the basis of followers and see how people engage with every single tweet.